Structure. Differienciate. Grow.
Nathalie Gamache
30 Years of Expertise in Strategic Marketing and Innovation
What guides my work
Each career tells a story.
Mine has been shaped by real, hands‑on transformations and challenges tackled where innovation needed to drive growth.
I’ve always seen strategic marketing as a lever for evolution.
Over the years, I’ve learned that meaningful transformation doesn’t just come from ideas — it comes from aligning vision, offer and customer needs around a clear, mobilizing strategy.
A career grounded in real impact
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I built my expertise by tackling real strategic challenges: creating high-performing products, repositioning struggling brands, rethinking business models, and enabling sustainable growth.
Key moments in my career:
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Johnson & Johnson — Began in product development and deep understanding of consumer needs.
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Lavo, National Bank and Saputo — Managed complex portfolios and brand relaunches with measurable market share results.
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Ultima Foods / iögo — Led brand creation, strategic positioning, differentiated product development and packaging for seven distinct lines.
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Cascades — Structured the marketing and innovation function for a major division of the company.
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My approach today - clarity to move forward
I founded Markelis to support manufacturing SMEs, investors and organizations in transformation by turning vision into concrete, high‑performing actions.
I work with them at key turning points to:
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structure the offer,
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clarify the positioning,
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activate a coherent go-to-market strategy.
And I do it with a human, strategic and results-oriented approach.
At Markelis, we connect ideas to reality.
Strategy, positioning, marketing, sales and operations must work together to create more clarity, consistency — and growth.
Behind every strong brand, there is a well-thought-out strategy.
And often, a good conversation to get started.