Structure. Differienciate. Grow.
Nathalie Gamache
30 Years of Expertise in Strategic Marketing and Innovation
Every journey tells a story.
Mine has been woven with tangible transformations and challenges overcome, where innovation was called upon to drive growth.
I have always viewed strategic marketing as a powerful lever for evolution.
Over the years, I came to realize that true transformations are not born from ideas alone, but from the ability to bring vision, product, and customer together around a strategy that is both clear—and above all, mobilizing.
It all began at Johnson & Johnson, where I immersed myself in the world of product development and consumer research. It was an exceptional learning ground for understanding the dynamics between innovation, branding, and real customer needs.
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Then at Lavo, National Bank, and Saputo, I managed complex portfolios and led brand turnarounds—including the fine cheese brand Alexis de Portneuf, which gained over 10 market share points and doubled the group’s profitability in just two years. This project taught me how to combine creativity, financial discipline, and on-the-ground differentiation.
But it was at Ultima Foods, with the national launch of the iögo brand, that I experienced one of the greatest transformations of my career. In just six months, I led the creation of the brand, its strategic positioning, the development of differentiated recipes, and the design of packaging for seven distinct product lines. This first phase laid the foundation for an 18-month project culminating in a remarkable market entry: $157M in sales, 90% brand awareness, and 11.3% market share. It became a model of structured innovation serving commercial performance.
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At Cascades, I had the privilege of building and structuring the entire marketing and innovation function for a division representing more than 50% of the company’s revenue. My mandate: shift an industrial organization toward a customer's -centric culture, clarify the offering, build a coherent B2B brand architecture, and create tangible bridges between marketing, sales, and operations. The result? Four new brands (IMGN, Fresh, Protect, E-Com), thousands of products streamlined, a go-to-market strategy by markets, and above all, a real and lasting organizational transformation.
Today, I bring this experience to manufacturing SMEs, investors, and companies in transformation through Markelis.
My mission? To offer more than marketing plans or innovation ideas. I help organizations translate their vision into concrete, high-performing actions with a human, strategic, and results-oriented approach.
At Markelis, we connect ideas to reality. We align strategy, positioning, marketing, sales, and operations. And we help organizations evolve toward greater clarity, coherence—and growth.
Behind every strong brand lies a well-crafted strategy.
And often, it all begins with a good conversation.